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We also don’t predict noticeable differences in prices for these iPhones between the two events so don’t let that hold you back from jumping on these Prime Day iPhone deals. Last-generation models get heavily discounted during these sales too because retailers like to clear shelves of older inventory to make room for new stuff. That’s doubly true now, with Apple poised to release this year’s new iPhone 12 at its fall launch event coming at the end of October.
Amazon Prime Day is chock full of deals across the entirety of Amazon’s catalog, meaning no one person can sift through them all alone. Discounts and sales will also go live throughout the 48-hour event, so while some products may be on sale for a full day, others may only be discounted for a few hours. That means you won’t want to wait too long after seeing a price drop to buy an item on your list.
There's no easy way to tell what will be discounted on Amazon until we receive the official word from Amazon, but after all these years of covering the event, we have a few ideas. It's nearly a guarantee that all of Amazon's own hardware, like the Fire TV sticks, Echo line, Kindles, Ring gear, and more will be on sale. Prime Day tends to bring many of these devices to historic low prices.
With such a wide variety of products being on sale during the event, it's often times helpful to have some sort of game plan ahead of time. Jot them down, mark them in the app, and be ready to buy them when you see the deals hit. If you go in blind, you'll either come out having purchased way too much (which is still a win when it's discounted) or with nothing at all. The old saying "If you fail to plan, you are planning to fail" definitely applies here.
Top discounts include cheap 4K TVs, laptops with timely price drops, and, of course, Echo speakers to make your budding smart home a bit smarter. Prime Day is not as straightforward as some other big shopping days, and that's not such a bad thing. There are some things that you'll want to keep in mind, especially if you are looking for deals on specific products. This year, some of the promotions are based around six-hour blocks, so it's possible the company has extended the times each deal will be available to accommodate for the longer event.
It's a 48-hour event that's sure to be full of loads of Prime Day sales and discounts, and it comes just six weeks ahead of Black Friday this year. Black Friday and Prime Day are placed only a month apart from each other this year. So if these Prime Day iPhone deals run the product you want out of stock, there’s a good possibility that Amazon won’t have the time to restock in time for Black Friday or Cyber Monday.
If you’re OK with buying a phone that’s a couple of years older (this also applies to newer budget-friendly models like the iPhone SE), it’s very likely you’ll see these among these Prime Day iPhone deals. Just remember that with these last-gen phones, time is of the essence â€" there’s no guarantee you’ll find them that cheaply again when that old stock is finally exhausted.

The best Prime Day deals are generally focused directly around these items. We are just hours away from Amazon's annual Prime Day event and the Prime Day deals are already flowing through. This is the first time we've seen Amazon delay the Prime Day deals, and we are expecting that things are going to be different across the board this year.